Prelude: Neighbourhood Pet store Day is about supporting us, your local independent pet store while its great to shop local all year around Sept 25-27th showcases this. There's lots in the media about supporting local/Canadian business even more so now with the increasing tariffs. That's not what this blog is about. I'm writing to share another aspect of our or well my heritage. There is a big WHY Innisfil/Simcoe County is a place my family calls home. Founding Family History My roots...

Pet Preparedness Month, observed in June, is a dedicated time to raise awareness about the importance of an emergency plan for pets. Whether it's a natural disaster, an unexpected evacuation, or any other emergency, being prepared can ensure the safety and well-being of your furry, feathered, or scaly friends. Most of us could confidently grab what we need for ourselves in a emergency but, have you thought about what your pet may need or where you could stay in an emergency? 1. Build a Pet...

From a single freezer in our garage 7 years ago to 3 years in our storefront as Innisfil’s go to raw pet food storefront! Join Wilderness Raw on April 10th for anniversary specials and dive into our guide on National Raw Feeders Week, diet formulations, and food energetics.